It takes so long because nobody has been paying attention to it. The featured "Club of the Month" was there for over 4 months and only changed when I emailed in a complaint (and the page still refers to the original listed club) . Despite instructions to send in your club info for inclusion on the list I cannot get my club in the listing. I've sent the info but nothing appears.
I received a prompt reply after my post from Whisky Magazine about the home page update situation. It was explained to me that there is not a full time person doing updates on the website and 99% of their time is devoted to the magazine (and it shows). Now I understand! Thank you Whisky Magazine!