Considering it was £5 entry for 3 (admittedly small, say 10/15ml) drams which included your own Talisker/Homecoming commerative Glencairn glass, I'd say it was far from miserable, value-wise at least.
Furthermore, for your £5 entry you could have signed up (if you were early) for a free Masterclass - the final one of which, all Rare/Special Releases, encompassed the following gems:
Rosebank 20yo 62.3%
Oban 32yo 55.1%
Cragganmore 29yo 52.5%
Glen Ord 30 yo 58.7%
Caol Ila 25yo 58.4%
Brora 30yo 55.7%
I'd say that Diageo were far from miserable
