I was standing in an airport recently looking at a display of Sctotish Singel Malts and they all had these magnificent big throaty gaelic titles. Like somethng out of middle earth as one put it so well! I was imagining the list of these great names read aloud with a heavy 'peaty' Scottish accent to the sound of wind and bagpipes
each vowel rolled and stretched to infinity.
As you look around at all the whiskey names I think it's fair to say that there seem to be three main categories, those named after the original makers like Jack Daniels, Jameson or Powers, the shop blenders like Walkers, or the places of origin like The Glenlivet.
Does it make a difference I wonder? A name or a place? Is one type more evocative than the other? Does one approach suggest things about the whiskey in the botttle that the others don't?
Pure Pot Head