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Way to go Diageo

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Way to go Diageo

Postby Ganga » Fri Nov 13, 2009 3:07 am ... &type=lgns

I missed this game. What do you guys think of subverting sports into advertising? Yeah, I know, there's skiing and racing but this is more than just putting the name out there.
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Re: Way to go Diageo

Postby borgom » Sat Nov 14, 2009 2:42 am

For me it's just another recent example of the Diageo marketing department getting it very wrong.
Nice attempt to balance it all out with the promise of donations though.......
It's a shame that the model for big business like Diageo seems to be - if it's not explicitly illegal then let's do it.
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