Way to go Diageo

[Ganga]

http://sports.yahoo.com/nfl/news?slug=c ... &type=lgns

I missed this game. What do you guys think of subverting sports into advertising? Yeah, I know, there's skiing and racing but this is more than just putting the name out there.

[borgom]

For me it's just another recent example of the Diageo marketing department getting it very wrong.
Nice attempt to balance it all out with the promise of donations though.......
It's a shame that the model for big business like Diageo seems to be - if it's not explicitly illegal then let's do it.