Worm wrote:In Family Man, a movie made a couple of years ago starring Nicholas Cage. He opens up his drawer and out comes a well placed Glenlivet 12 Year old, the movement of the drawer miraculously rolls the Glenlivet round and round until it stops with the label right in front of the camera. Movie magic or is it product placement at its best.
Yes, corporate corruption at its finest. Interestingly, Quentin Tarantino abhors product placement in his movies, to the point of coming up with his own "brands" (Red Apple cigarettes, Sam's Toaster Pastries, the Teriyaki Donut restaurant chain) or using long-out-of-production products (like Fruit Brute breakfast cereal).
The funny thing is, with liquor I tend to go for things that aren't so heavily advertised - Ardbeg or Aberlour instead of Glenlivet or Glenfiddich, Buffalo Trace or Van Winkle instead of Jim Beam or Jack Daniel's, Guy Lhéraud or Pierre Ferrand instead of Courvoisier or Rémy Martin, etc.
I'm really conflicted about marketing hype - it can really drown out the less-famous producers out there. Yet I remember reading somewhere that Monsieur Lhéraud feels that any publicity for Cognac is a good thing, as people eventually start to look past the big players and discover what else is out there.