Ledaig does not seem to have many fans. Not sure what their stategy is.
I don't altogether agree with supermarket deals. Whilst it is always good to get high quality produce such as Ardbeg at such a riculous price, in the ling term, what does this do for the humble distiller. Will the supermakets squeeze them until they start to cut costs until they close or are swallowed up by multinationals?
What profit is poured back into the distillery?
Supermarkets are good at cashing in on popular trends and bleeding producers dry.
With the current increasing popularity of whisky, let's hope they don't do to whisky as they do to milk, veg, chickens, etc