I suppose you're right, but there are certain aspects of their promotional attitude that just rub me the wrong way. But it's not anything I obsess about--I'm not about to start up a blog titled "JonMark&Robbo Resistance" or anything. It's the auto manufacturers pushing the same attitude that really gets the steam pouring out of my ears. In the US, Daimler/Chrysler is the worst offender, with tag lines like "If we break the laws of physics, will we be penalized?" (if you try
to break the laws of physics, you will wrap your stupid Viper around a tree and die, you moron) and "If you're not living life on the edge, you're taking up way too much space" (excuse me? who's
taking up too much space?). And it bothers me that the American consumer is oblivious to the fact that corporate America has cynically co-opted the rock'n'roll attitude, the natural rebelliousness of youth, and uses these hot-button words like "freedom" and "rebel" and "break the rules", for no purpose other than profit, without regard for the fact that said attitude, wholly assimilated into the culture, undermines civic values and promotes irresponsible behavior. Dammit, kiddies, you don't buy
rebellion! These clowns selling you this crap are the very people you are supposed to be rebelling against
! And that, folks, is why JMR rub me the wrong way.
Okay, so I do
obsess about it. You happy now, Iain? I'm going to go wipe the foam off my mouth now!