Saw an interesting article in the Business section of one of our national papers on Friday. Basically it was commenting on how well Irish whiskey has being doing as compared to other spiris over the last number of years. Jameson has averaged out with 9% growth in the last six years but this figure is closer to 13% over the last 3 years. Scotch in general is seeing a very slow growth at the same time of between 1-3%. However one has to remember that Irish sales are workin from a very low base and it has been a very under developed market for a long time. Even though the sales of Irish whiskey is still considered small compared to Scotch I wonder is it something that the scotch drinks industry has to look at.
However aside from that whiskey may not the worlds favourite drink and may have a long way to go to prove this.
In the Brand stakes the top ten look something like this.
No. Brand Cases per million % Growth
1) Smirnof Vodka 20.9 4.0
2) Bacardi Rum 20.1 3.0
3) Absolut Vodka 9.2 9.0
4) J Daniels Whiskey 8.4 8.5
5) J Walker Red Whisky 7.8 3.0
6) Baileys Liqueur 6.9 1.5
7) Captian Morgan Rum 6.7 7.5
J&B Whisky 5.9 -2.5
9) Ricard Anis/Pastis 5.7 -5.1
10) Jose Curvo 5.6 -4.2
47) Jameson Whiskey 2.0 12.7
Remember this is for Branded spirits.
It makes for worse reading if you consider world wide spirit sales.
Distilled Spirits World Leader board
1. Jinro soju (Korea) 65Mill boxes
2. Stolichnaya (Russia) 55
3. Moskovskaya (Russia) 31.2
4. San Miguel (Philippines) 29.7
5. Pirassununga 51 (Brazil) 22
20. Johnny Walker (Scotland) 7.8
All I know is 2 & 3 are vodka not sure about te rest but sales of the Korean white spirit are growing steadily in China as they get more prosperous and looks to dominate No 1 spot for a long time.
Russia's Smirnoff vodka has been voted the world's top spirit brand although whisky is the most powerful drinks sector, according to a survey published today.
Interesting all around.