Although it contains no whisky, the ingredients of the new scent, called Spirit of Scotland, have been blended to mimic the smell of malts such as Talisker and Laphroaig. It is expected to retail for about £75 for a 17.5millilitre bottle.
At that price, it's cheaper to buy a bottle of Talisker and toss it about freely.
As a novelty it will probably sell, I would hazard a guess primarily to tourists looking for something unusual.
Honestly, I wouldn't be interested in it, but the article is interesting in that it sets out the exotic products that are needed to imitate what the stillman does with local ingredients. Interesting article.