Oliver wrote:It is a good question.
Fear of loss of credibility, I think is not enough of a deterrent.
Look at the Macallan, (1) who knew they had purchased fakes and let auctions go on anyway... Knowing the buyers would get ripped off...
And (2) they still put out replicas (of FAKE whiskies) when they knew they were based on fakes. And Dave Broom wrote a courageous article (in Whisky Mag) on the whole thing --and STILL Macallan kept their Replicas of Fakes on the market. Nothing a good add campaign won't wash away from our minds...Or so they think.
In short, the short sighted geniuses who by destroying the standards of their malt don't realize what they are doing to the industry long-term are probably capable of lying about the age of scotch.
It would not surprise me.