Lawrence wrote:As I see it Bruichladdich made a choice not to spend their advertising money on glossy magazine ads, like the one where it looks like a seal dragging itself out of the the sea to whelp (Bowmore).
Instead they spend that same money on travelling all around the world and talking to their customers face to face and pouring them a dram. I thinks it's brilliant.
As for the large range, they are tiny runs and they help grab headlines, without having to pay for it, saving money so that they can make more whisky and talk face to face with their customers.
I can just imagine the howls of frustartion if Bruichladdich just a 10, a 15 and a 21.
They also employ 42 Islanders and they saved a distillery from the wrecking ball. The whiskies are becoming better and better. Keep it up I say.
Hear hear Lawrence. I found it a really enjoyable experience to have a tasting hosted by one of the guys who owns the distillery and hear the enthusiasm they have for their whisky and the distillery. Yes maybe they do go over the top with the number of limited bottlings they are producing but there are some damn fine drams in amoungst them and my first taste of PC5 makes me feel there is only better to come.
Franklin Mint? No, just mint...