I'm not trying to get into a feud with anyone eelbrook , just putting another point of view .
eelbrook wrote:In any case, persuading you that there could be any fault in the way Islay distilleries are operating would be like trying to convince a Christian of the non-existence of God lol.
The Islay Distilleries must be doing something right as lots of people (even on this forum) seem to fall over them selves to try and get bottles even multiples when you're only limited to one !!!
eelbrook wrote:Spirit of Islay
Bruichladdich is undoubtedly the one that 'sticks out'. It is not objectively possible to justify the price tag on "PC6" by reference to the malt, nor indeed the extremely limited nature of the bottling. This was a staggering 18,000 bottles of a 6 year old. Nothing more, nothing less. Intriguing as work-in progress, but just not worth £60 retail when compared to what else that kind of money would but. And don't get me started on all the other 'pretty tin' sets (golf, submarines, et al).
I think what you've got to realise is that Bruichladdich is in a different position to most of the other distilleries in that they don't have the sales of New Make spirit to fall back on so the sales of their own spirit makes up all their income (as does Springbank and Bladnoch ) so they have to get the money in some how , again they must be doing something right as they hit profit before they expected infact they hit profit when others in the trade said Bruichladdich could never
make profit .
Don't get me wrong though , if the prices are as Willie has been quoted i'll be seriously given the Octomore a pass and possibly the PC7 , after all i've got the Octomore futures coming at £33 a bottle and also a cask of PC which should hit about the £20 a bottle mark .
They obviously think the market will be there for these high priced malts .
eelbrook wrote:Now, perhaps even more worryingly, Ardbeg seem to be jumping on the bandwagon. A "Blasda" website, games, pretty bottle, pretty packaging. And, surprise, surprise, a £40 price tag for a NAS malt. But not a lot of talk about the whisky itself. Will "Blasda" sell because it's a great malt at the price? Or because it's pretty? This avenue cheapens what is a great distillery.
One thing i'll say in Ardbegs defence here is that Ardbeg were possibly the first with this type of marketing (website , games, mailings) , going back to the start of the committee , they've always been ahead of their time with this type of marketing . When Blasdas out and people have tried it then they'll talk about it . After all on Friday Myself and Willie were talking about it at the Vaults but we'd both been lucky enough to try it so we talked about it !
The thing that narked me when the Corryvreckan first came out was that people were more worried about how much they could make out of it rather than what it tasted like ( happening to much now on this forum now....).
I don't mind people talking about the pricing of bottles as long as they keep it to a single thread about pricing not jumping on any thread about Ardbeg / Bruichladdich (seeing we're talking about them two) and just slagging off Pricing and Marketing .
Hell ! I , along with a few others on this forum , actually confronted a certain marketing person about her pricing policy on a certain bottle ! Not that it done much good but we got it off our chest ........
Now lets have a dram eelbrook !