MacDeffe wrote:The object of us REAL whisky fans has been to avoid the traps set up by these companies, to realise that their whiskies aren't god's gifts to the whisky world.
Unfortunately, Steffen, the market for whisky (and, alas, especially single malt Scotch whisky) has transformed quite dramatically over the last 25 to 30 years. Where aficionados once searched far and wide for esoteric (yet, paradoxically, often rather reasonably priced) bottlings from both distilleries and independent bottlers, we are presently somewhat spoiled for choice (albeit often at a considerable cost!).
This market adjustment is certainly not unique to the whisky scene. It has also, over the same period in time, pervaded parallel 'luxury' consumer items such as wines and cigars. If you think we whisky drinkers are having a bad time of it, just ponder the fact that many a Classed Growth Bordeaux red wine has increased 10-fold (or more) in price over the same interim. Ouch!
That many distilleries, their parent companies and others in the whisky business have taken advantage of this situation - after all, the profit motivation does represent the bottom line when it comes to survival - is no surprise. And perhaps, it also comes as no surprise that willing consumers (maybe well informed or maybe not so much) are lining up to pay for the 'privilege' of snatching bottles that boast of being limited editions or of somehow displaying attractive characteristics way beyond the norm.
How long has Johnnie Walker Blue Label been successful?
MacDeffe wrote:Judge whisky by taste.
Truer words were never spoken.