To play Devil's Advocate, there are probably not enough opinions in this forum to ensure proper validity when arguing for coverage in your magazine. Your page would be based on the opinion of how many people? For example, there are a lot of posts in this forum extolling the virtues of Ardbeg or Macallan. If this reflected the greater whisky enthusiast community's preferances, then Ardbeg or Macallan and not "fiddich would be the most popular malt. I think there may be room for trends to be brought to light however.
I'm not saying the forum should not be reported on. Just that care should be taken to not present opinions as though they came from thousands of people. Even if we are the creme of the inteligencia (sniff sniff).