I enjoy going to the shop to buy it, although it would be exciting to subscribe and find it unexpectedly in the mail one day. My problem is keeping up reading them. I'm back a few issues still, but I'll buy them as they come out.
After visiting Islay in 2004 and discovering whisky mag there, I have subscribed and hunted down all the back issues. I only have one to get and I will have the the complete collection. After discovering whisky mag I would not miss an issue.