Well, there's already Orangerie, isn't there?
Most of us here get a severe case of
when we hear the phrase "new whisky product". In a world full of flavored vodkas and Next Big Things, we like to think of whisky as an island of enduring values in a sea of marketing madness. So Nick is right; we, the self-styled appreciators of single malt whisky, are the wrong people to ask. But we are a small minority of the consumers of whisky in the world. You'd probably do better to do your reseach out amongst the general public, in pubs or off-licenses.
That said, the bulk of what passes for innovation in the whisky industry in recent years has involved maturation and "finishing" in different types of casks (which have previously been used to age rum, wine, etc.). If you're interested in real
innovation in whisky, you'll have to learn an awful lot about whisky production first, and be prepared to do years of research that have nothing to do with marketing, which is what I assume you are studying. But if you're just thinking about throwing in a twist at the end (double entendre
intended) and selling it to the world as something new, I'm afraid you're barking up the wrong tree.
Good luck! I studied a little marketing in school, enough to know that I never wanted to be involved in it.