Travelling through Edinburgh Airport, I noticed heavy promotion for a "world exclusive" - the Singleton of Duffotwn. It is well designed, in a turquoise bottle - tall and oval in cross section and with nicely designed script labels . On nosing, it gives rotten vegetables and on tasting it is bitter, drying, sour and vegetably. However, the 8 foot tall advertising boards promise nuts and spice and silk and things. Perhaps the powers of suggestion will work.
So the question - does the world need the exclusive Singleton of Dufftown? And if so, is it a prelude to singletons of other Flora and Fauna products?

