MrTattieHeid wrote:I don't understand your point at all, parvus. Of course, if you think release #1 is bog standard, you aren't going to bother with releases 2-9.
Why bother with 2-9 if you can't get 1 right? Quantity (of releases) seems more important than quality these days.
Of course, not everyone who answered the poll 0-20% is going to be a dedicated Bruichladdich consumer, but this is, I think, the target market for this kind of distillery, and I think this explains, in part, why they do what they do, to get repeat business from a customer base that is normally very promiscuous. Don't you?
I agree that Bruichladdich need to do something to keep their revenue up, seeing as they don't (from what I have read) sell to blenders, and having repeat business is certainly the way to go about it. Yes, the whisky consumer base is a promiscuous one, but isn't that true for most products?
I liken them to a musical artist who keeps trying to churn out hits many years after their last success, but always seems to fall short of the mark - they still manage to sell a tonne of albums, and make a heap of money, but overall their output isn't what it once was.
This isn't a beef I have with Bruichladdich in particular, although they are a good example of it, it's a trend now days amongst almost most manufacturers to somehow cut corners and break traditions in favour of quicker, faster, better - the latter often being lost long the way.
I hope that comes across a bit more succinctly, Tattie - I find it hard to get my thoughts down in a coherent manor at times.