Re: Single Malt Pricing and Blends
There are some economics involved in this too.
Blends are, in general, made up primarily of grain whisky, which is made from cheaper grains such as malt and corn, as opposed to malted barley for single malts. Additionally grain whiskies are produced in vast quantities in continuous stills, which are much cheaper to run and produce a very high strength spirit. Thus the main component of a blend is a much cheaper spirit and this has an impact on price.
Fortunately for single malt lovers, grain whisky does not have strong flavour characteristics and needs the addition of the malt whisky to give it distinctive character. So the malt distilleries are kept going despite their much more expensive product.
Obviously, marketing has a lot to do with the final price of whisky, whether malt or blend, but, at the fundamental level, blends are just a cheaper product to make.