Re: Budget :- Increase on Duty on Spirits
by Leither » Mon Mar 17, 2008 2:38 pm
Guys - it's like any other surveys, or research and statistics in general, in that the media can manipulate the figures to reflect any headline or argument. The old adage 'never let the facts get in the way of a good story', springs to mind.
I have worked in the field of market research for the past 10 years and nothing annoys me more than the press taking figures out of context, either from dodgy research or manipulating the results of bona fide research.