I fear Mr T & friends have drawn the wrong conclusion from my posts....
Whilst I admit my words do appear to be suggesting a conspiracy theory, the truth is quite the opposite. In actual fact, I'm more or less defending the distillery and the drop itself.
What I was
having a go at was people's tendency to get too absorbed or caught up in the marketing.
Ardbeg put out a new expression, called it Serendipity, produced a quaint and admirable little gimmick to market it (i.e. temporary change of Committee Rules, and a begging for pardon) and that should have been it. I was perfectly happy with that, and wasn't too interested in actively participating in this thread when it started.
Instead, we have three or four pages of posts with people trying to second guess everything, over analyse it, and speculate, and then suddenly placing great faith in the marketing blurb.
Whether or not the vatting of Serendipity was planned or an accident is of no interest or concern to me. All I'm saying is, don't get too worked up about the marketing guff that comes with it. Just enjoy the dram!
(After all, we don't pay attention to the drivel on the packaging that reads, This whisky was lovingly handcrafted using traditional methods employed for centuries. The water comes from the purest, finest source, running over hills of peat & heather.........etc, etc
. No one takes that stuff too seriously, so why are suddenly treating the Serendipity guff like gospel?)
Oh, and just for the record.....I never watched any of the X-Files!
(Although I did see the movie!)