Japanese prices
by chaschas » Wed Apr 11, 2007 2:22 pm
Japanese prices are funny. Generally, things are painfully expensive but, relative to the UK, which is where I originally come from, eating out is cheaper. Not sure an American would have the same feeling.
As for drinks, there is a really cheap end to the market, you are right. I am sure you have seen those bumper sized plastic bottles of cheap blended whisky and shochu they sell for ridiculously cheap prices. Very cheap and in many cases not as bad as you might think. However, once you get beyond that, there is a big price hike. The next cheapest Japanese single malts to this Yoichi, for instance, are the Suntory 10 year olds (Hakushu and Yamazaki) at 4,200 yen (about 35 USD or 17 GBP). This Yoichi (no age) is a bit out of the ordinary. Good wines are very expensive for what you get (although some online retailers are starting to change that). Good quality sakes and shochu are of course way cheaper than in the US and UK. But there are some really expensive products. I have seen a premium Shochu with the rather cool name of "100 years of Solitude" (translated from Japanese) in my local supermarket, which is using whisky inspired barrel aging techniques not usual in Shochu. While the other quality kura shochus were coming in at 10 or 20 GBP equivalents, it cost 60 GBP or 116 dollars. Want to taste what all those yen are paying for but no way I can afford it.