I participate in basically every online and physical whisky auction and am sorry to be writing this but I have come across what I believe to be purposely deceitful marketing by this auction.
I was the highest bidder for the following
http://www.livewhiskyauctions.com/aucti ... 000000041/ lot:
But when the auction ended, I was not shown as the winner. It turns out that despite the fact that other lots had their reserves posted, this lot not only did not post what the reserve was but in fact did not even show that there was a reserve.
Now, while that would make me disappointed, (and an auction site I'd avoid as not worth the effort) I would not necessarily call that deceitful, I understand reserves, and the need for new auctions to rely on them. BUT it turns out that the reserve on the lot was 30% higher that the most the bottle had ever before achieved and 33% higher than it just made at SWA just 3 months ago. In other words, they KNEW that there was no way (especially on their first auction) that this would sell. So they used this lot to advertise that they had a special bottle (they hyped it on both Twitter and facebook) to get people to come and bid and then hid the fact that it was not realistically available.
I mean we all know the fako auctions that list items with crazy reserves and we know they are not for real. When you set up an auction you need to decide whether you are a serious auction or just trying to see if can get a few suckers to pay above the going rate. I'm pretty sure they didn't post the reserve because they wanted the people coming to the site to think they were legit while if they saw the the reserve they would have just laughed.
In essence, I think this was tricky advertising. I would appreciate it if others chimed in. Am I being unreasonably critical?