Iain's posting drew my attention to the column by Dominic in issue 36 of Whisky Magazine in which he writes of < the weird other world> of this website and < the idea of individals with pseudomyms passing judgements on others and drawing all sorts of conclusions as to what is going on as bizarre >
Pseudonyms are, of course, widely used, even as Iain points out, in Whisky Magazine. Dominic's previous life in the rock music industry will also have brought him into contact with a large number of people not using their real names. His implied criticism that people using pseudonyms are less able to examine the facts, draw conclusions based on those facts and pass judgement than people who use their own names seems. well, bizarre in itself.
As to the implication that there is something weird about people using the forums on a website, perhaps Dominic needs a gentle reminder from Marcin that successful, professional editors do not, as a general rule, make derogatory remarks about their readers - at least not in public.
For my part, I will come clean. I started using the pseudonym
Rudolph Hucker ( rude ole *ucker - geddit?? ) because I thought it was funny. My real name is Colin Willsher, and as some of you may know, including Eric Huurman, I worked for Whisky Magazine for 2 years on the sales and marketing side. And I know Dominic.
I have from time to time sought to present an objective view on these forums of the difficulties faced by an editor in the Fake Macallan situation, and specifically recall defending Dominic against comments from other users, alleging that he was not acting as an investigative journalist.
Since my knowledge of whisky is limited - unlike Dominic who has clearly become an expert in a year - my contributions have never been about any technical aspect of whisky production. My comments about the Fake Macallan situation have focused on the customer relations aspects, which with nearly 40 years experience in sales and marketing I do
feel qualified to comment on.
My position remains that the way the Macallan have handled this matter - regardless of the provenance of the whisky itself - has displayed both arrogance and contempt for the customer.
Perhaps it is because Dominic does < believe in the integrity of The Macallan > that he falls into the same trap with the comments he has made. Calling some of your readers <weird > and their behaviour <bizarre> seems to me to be much the same sort of attitude as The Macallan undoubtedly has about some users of this forum who persist in asking awkward questions.
Dominic thinks a great deal has changed in his year as editor. As he well knows the objective measure of an editor's success is the
number of copies his publcation sells.
So will he please post on this forum the total number of copies sold for issue 27 and the total number of copies sold for issue 36?
Not the totals printed, or the totals distributed by any means such as complimentary copies. The number of copies actually sold by subscription and at newsstand.
For my part, this will be my last contribution to these forums - under any name - unless of course Dominic fails to post the sales figures, in which case I will post them.