vitara7 wrote:theres still a couple of shops that ive seen with this still in and selling for £2000 for the set. so i dont think personally the demand for it has been anywhere as near as what lvmh thought it would be.
I think you miss a point with this kind of bottling. It is worth a lot to the distillery to have bottles like this seen in the marketplace. They wouldn't want it to sell out in just a few months.
I saw a bottle of Laphroaig 40 in a shop in Montreal--people would look at it and comment on the price. That's brand advertising--"We make $5,000 bottles of whisky [or whatever the price was]." Probably sells a fair amount of 10yo.