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Malt Whisky Dissertation

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Malt Whisky Dissertation

Postby Sam M » Thu Mar 15, 2012 9:59 pm

Hi guys,

I wonder if any of you would be able to help me.. I am an undergraduate student at Glasgow Caledonian University. I am currently conducting a research study to fulfil the requirements of the level four honours dissertation.

My research is based upon the malt whisky market, and the issues that brands face when attempting to attract new consumers. In particular, it aims to look at the attitudes of both malt whisky drinkers and non-drinkers regarding malt whisky, and to look at potential opportunities for new product development within this market.

Ideally, what I'm looking for is for some opinions and answers to key themes I've identified in my studies so far. I would really appreciate your help with this. I have a short list of questions, which should maybe take around 15mins to complete. You will remain anonymous at all times and your responses will be treated with the strictest of confidence.

If any of you feel that you could help with this research, it would be very much appreciated. Drop me a line on this post, and I can email you the details..


Sam M
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Joined: Thu Mar 15, 2012 9:58 pm

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