Master of scotch, Master of Whisky, or Masters of Nothing?

by **scotch4ever** » Sun Nov 26, 2006 5:38 pm

I been to a few whisky shows in the USA and I am always surprised to see glamours titles:
Master of Scotch
Master of Whiskey
Master of Scotch Knowledge...and etc..

Who has certified them as Master of ? If the SWA is so concered with Vatted and Blended then why don't they take these titles to task? Are they not deceptive? Having spoke to a large company X rep in NY I was puzzled to find that the person has no real knowledge of Distillation pratical or otherwise. Did not know anymore about there brands than what the "Q" card told them. How can they be a "Master"? Just working for company X does not mean they have knowlege. In my opinion these titles are insults to those people who have earned real titles such as "Master Distiller" and "Master Blender". At least there accomplishments can be quantified far beyond a 100 pound bar bill at the Pot Still in Glasgow. I am sure there are a couple of excpetions, however, not enough to make it a rule.

Am I just reading too much into this? What do you think?

Cheers,

by **Lawrence** » Sun Nov 26, 2006 8:07 pm

I think you're correct. When ever we see a true expert, ie somebody who makes whisky in a distillery, they never have a badge. It's an odd practice that you've described.

by **Marvin** » Sun Nov 26, 2006 8:26 pm

Master Bater

by **Iain** » Sun Nov 26, 2006 10:01 pm

You've been doing quite a lot of bating yourself recently, Marvin.

Truly a Master.

by **Lawrence** » Mon Nov 27, 2006 12:16 am

You have to hand it to him.........

by **scotch4ever** » Mon Nov 27, 2006 2:34 am

That is one title of "Master" no one needs to verify

by **Deactivated Member** » Mon Nov 27, 2006 5:06 am

Lawrence wrote:You have to hand it to him.........

I will not!

I'm only an apprentice bater.

by **Jan** » Fri Apr 20, 2007 10:13 pm

Well, it seems Kevin over at thescotchblog has a few answers for this - and it is not a pretty picture he paints.

http://www.thescotchblog.com/2007/04/this_is_a_littl.html#more

by **grumpy** » Sat Nov 19, 2011 11:14 pm

You are right on the money Scotch4ever. I totally agree with you. My respect to the Master Blenders and Master Distilers, and the fine bunch who run and maintain the place. :thumbsup:

by **corbuso** » Mon Nov 21, 2011 3:10 pm

In addition to the master blenders, you can add master of the Quaich, as recognized title in the whisk field.

Master of scotch, Master of Whisky, or Masters of Nothing?

Master of scotch, Master of Whisky, or Masters of Nothing?

Re: Master of scotch, Master of Whisky, or Masters of Nothin

Re: Master of scotch, Master of Whisky, or Masters of Nothin