When I was younger and started to explore whiskies, the first whisky I really got keen on was Johnny Walker Black Label, before that experience I drank whisky on the rocks. Like with Red Label, Chivas Regal, Seagram etc. standard blend (blaah) whiskies or equivalent.
But maybe the Black Label isn't best choice for the starter if he (or she) is not like me who had drunk bad whiskies for years and then found out that there are actually good whiskies around.
My recommendation would be (if the money isn't the issue) Glenfarclas 25yo that is by far the most easiest whisky I have ever drunk and still(?) very good whisky.
Another thing, why you would "push" youngsters to drink whisky? I believe taste developes while ageing so I guess there is much to do for earlier twenties drinker who does not (yet) like whisky. On that age I drank white wine, on mid and late twenties I started turn into red wine ... nowadays I can't really find good white wine but most of the red wines are really good.
Edit: fixed typos, no message without them :-/
[This message has been edited by Ize (edited 30 September 2002).]