Well, I located it in Sainsbury's - almost didn't buy it because the marketing blurb on the carton was so sick-making. It's the same price as BNJ, and some similarities, but EH10 is very light, both in colour and body, and very dry (I prefer BNJ). A pleasant salty finish - it tastes like Pulteney and Knockando might be 2 of the 10. Pre-dinner, instead of fino sherry. This is possibly the least smoky/peaty Scotch I have ever tasted: not much use to a Lag 16 fan.