Ardbeg Corryvreckan?

[les taylor]

Dave the postie has been, and I have the Corry whirly book. It's a tale of a Horny young man. Evidently. And its got a lock of the plaited hair of the daughter of The Lord of the Isles attached to it.

What gets me thinking. Ardbeg know that a Committee bottling always sells out pretty quickly.

So why go to all this fuss to produce a really nicely produced little book. Plus the postage costs to send this to committee members all around the world. Even to the US and then tell them that they can't have it. All for one bottle per person. Am I missing something. Will there suddenly be found another load of casks and we can all have another bottle.

Why?

[Maakun]

So why go to all this fuss to produce a really nicely produced little book. Plus the postage costs to send this to committee members all around the world. Even to the US and then tell them that they can't have it. All for one bottle per person. Am I missing something. Will there suddenly be found another load of casks and we can all have another bottle.

Why?

From the book I get the idea this will be a more widely available expression in the future. Also, there's a LOT more than 5000 people they've send this promotion package to. So this serves mainly to get the name out there.

And selling 5000 bottles at retail price makes quite some profit in a very short time.

[Leither]

Les, I was wondering much the same thing?

Why write to those poor committee members across the pond just teasing them with it, whilst all of us over here just hoover it up?

[Willie JJ]

So why go to all this fuss to produce a really nicely produced little book. Plus the postage costs to send this to committee members all around the world. Even to the US and then tell them that they can't have it. All for one bottle per person. Am I missing something. Will there suddenly be found another load of casks and we can all have another bottle

Its just brand marketing, I guess, to make committee members feel like they are special. It does seem like a bit of an own goal if they are sending it to North America and folks over there can't get the bottle though.

[woodhill]

I think it is part of the build up to a progressively more costly set.

i.e.

bottle 1 - released at £45 loadsa hype
bottle 2 - released at £65 even more hype
bottle 3 - released at £+++++ full set premium!

they keep saying there that this is part of a journey!

maybe i'm wrong though!

[Willie JJ]

That's not a bad call I guess and it certainly wouldn't surprise me if you were right. Especially now that the moneyspinning AVY, ASY, AAT series is drawing to a close.

[Klas]

Regarding the brand marketing discussed:

The marketing campaign seems quite planned...
If you are interested, have a look at copywriter Liz Holt webpage, were she describes the Ardbeg campaign :

http://www.lizholt.co.uk/ardbeg_index.html

I am at least falling for it.
(Of course the content is the most important, but anyway)

[Klas]

Of all members in the Ardbeg committee, I think only a part is active and ordering bottles. I know several that signed up a few years ago, but are not that active anymore. They will not order the bottle this time.

I like the familiarity of the Committee idea and I like getting a letter home. I have also always felt welcome when visiting the distillery. The committe is a good thing I think.

[Willie JJ]

I always favour cock-up theories over conspiacy theories!

I think your right with that Nick. I'm still watching re-runs of the X-files though.

[les taylor]

Thanks for all your comments chaps. But do you think that a little way down the track. It'll be said that the curry whirly was so well received that it is to become a permanent part of the Ardbeg portfolio?

[Deactivated Member]

But then we'd just have to open it and find something else to hoover up.

[Maakun]

Thanks for all your comments chaps. But do you think that a little way down the track. It'll be said that the curry whirly was so well received that it is to become a permanent part of the Ardbeg portfolio?

"As ever, Committee members are the first to be privy to this taster of Corryvreckan..." So that makes me think there will be more... And why make a film on your website and send over 100.000 mailings if you've only got 5000 bottles to sell? Seems to me a marketing strategy to get the name of a new permanent Ardbeg out there.

[Newbie]

That would be annoying if they released it as a permenant addition to their range when they specified it as a 5000 bottle release limited to one per member!

[fishboy]

Wouldn't this be similar to what happened with the Very Young. Released to the Committee first "for discussion", followed by a general release to Joe Public (with a much, much bigger outrun) labeled "Committee Approved" ?

I'm sure the limited edition bottling released to the Committee would be worth much more than any subsequent general release.


FB

[Deactivated Member]

That would indeed be annoying - especially if the regular bottles are then sold for a lower price as happened with the Laphroaig Quarter Cask. It would also sit oddly with restricting sales of the limited release.

[Newbie]

The fact that a precedent has been set with the Laphroaig Quarter Cask and that it seemed to do Laphroaig little harm could mean that other companies may follow suit!

How quickly is the Corryvreckan selling? I am surprised it hasn't sold out already like the Longrow 18! That seemed to disappear as soon as it appeared!

[Newbie]

But then we'd just have to open it and find something else to hoover up.

5000 bottles!?

I need to gt a wet'n'dry vax

Wet 'n' dry vax

and risk diluting the Corry Whirrly, surely not C57!
Or is it best served as a vortex

[John McGill]

Got my pack in the post today and on page 8 of the booklet is says:

"As ever, Committee members are the first to be privy to this taster of Corryvreckan"

which might suggest that a normal, non-committee bottle is on the way.


EDIT:
sorry, just noticed that Maakun said just exactly the same thing a few posts up

[Spirit of Islay]

Wouldn't this be similar to what happened with the Very Young. Released to the Committee first "for discussion", followed by a general release to Joe Public (with a much, much bigger outrun) labeled "Committee Approved" ?

I'm sure the limited edition bottling released to the Committee would be worth much more than any subsequent general release.


FB

The "For Discussion" Very Young and "Committee Approved" were two totally different expressions , one was a 1997 (the FD) and one was a 1998 (The CA) , the 1997 was released to committee members because everyone was asking what the Glenmorangie Distillation was like , the 1998 was released because the 1997 went down so well (and it was 1998 because there was very little 1997 made due to technical difficulties ) .
I do wish people would just relax and enjoy the chance to savour the committee bottling for what it is (some special and great Ardbeg casks by the tasting notes!) and not try and see some grand conspiracy .
Just look back at the former ones (for those recent members , the 1976s , the 21yo , the ACR , the Kildalton , where are the general releases of these ones ?
They were specials for the Committee , nothing else !
BTW my pack just arrived this morning .
Another Thought : And what happened to the Mor Conspiracy Theory......

[woodhill]

I do wish people would just relax and enjoy the chance to savour the committee bottling for what it is

I'm looking forward to trying this. It's affordable, it's Cask Strength, it's Ardbeg!

Another Thought : And what happened to the Mor Conspiracy Theory......

Now that needed some serious vacuuming

I have yet to see an empty bottle on eBay "for collecting coins in"

Although I suspect many of those went to pubs and bars!

[Di Blasi]

I think it is part of the build up to a progressively more costly set.

i.e.

bottle 1 - released at £45 loadsa hype
bottle 2 - released at £65 even more hype
bottle 3 - released at £+++++ full set premium!

they keep saying there that this is part of a journey!

maybe i'm wrong though!

I too was figuring this was the beginning of a new set too, but Gordon has led me to believe otherwise....

With the whirly video on the site now, saying "Chapter two and Chapter three coming soon" I wonder if we have a few more bottles to look forward to? Will they be the Renaissance and the new Ten, or 2 others continuing the whirly series???

No Jonathan , the video is only to do with the Corryvreckan bottling Story (the journey of Prince Breacan ).

[r900p]

I asked Fortnums to dispose of their Mor bottle, looking back i should have taken it.

This Coryvreckan, do we get a book as well, or this something throught the post to a select few.

Rob

[Di Blasi]

Regarding the brand marketing discussed:

The marketing campaign seems quite planned...
If you are interested, have a look at copywriter Liz Holt webpage, were she describes the Ardbeg campaign :

http://www.lizholt.co.uk/ardbeg_index.html

I am at least falling for it.
(Of course the content is the most important, but anyway)

Thanks for the link Klas, wow, what a great job she's done! She's too be complimented.

[shoganai]

Well aren't I a lucky dog. A friend of mine from Scotland has someone visiting from the UK at the end of May. They have kindly volunteered to allow me to have a bottle shipped to their address and will bring it over. Yippie!

In celebration tonight I will temporarily suspend my break from single malts and open one of the several bottles of Ardbeg 10 I have sitting on my shelf staring at me. It's been almost 6 months since any Ardbeg passed my lips. Too long.

[OKDiver1]

Yes, you are lucky -- probably one of the few lucky ones on this side of the Atlantic. Oh well, I guess I'll have to console myself with a modest Ardbeg 10, which I will toast you with.

[lohssanami]

I just got my Corryvreckan in the mail...the little booklet that is...haha.

I would rather it have been a bottle, but I cannot have everything I want...

[Aidan]

Regarding the brand marketing discussed:

The marketing campaign seems quite planned...
If you are interested, have a look at copywriter Liz Holt webpage, were she describes the Ardbeg campaign :

http://www.lizholt.co.uk/ardbeg_index.html

I am at least falling for it.
(Of course the content is the most important, but anyway)

Thanks for the link Klas, wow, what a great job she's done! She's too be complimented.

She has done a good job, but all the whisky experts evangalising about Ardbeg has also contributed to its success - immeasurably.

[Deactivated Member]

I got my wee book through the door yesterday. A bit late as I've already ordered it, but it's very nice all the same, as is the wee animation online.

[Klas]

Same here, just got by booklet
I suppose it take a day or two extra to Sweden.

I have already ordered the bottle, anyway.

[r900p]

Apparantly just over 1000 bottles wne tin the first two days.

Don't know how my source found out.

Rob

[Newbie]

Thanks Rob, with all the talk about the Longrow 18 and how quickly it sold out (30 mins from LFW!) I was curious to how quickly the better know and cheaper Ardbeg would sell! I thought the Ardbeg would have sold just as quick if not quicker!

Mine arrived in the post this morning! Can't wait to try it! Need to find a small sample bottle so I can save some for the future!

[Newbie]

I do wish people would just relax and enjoy the chance to savour the committee bottling for what it is (some special and great Ardbeg casks by the tasting notes!) and not try and see some grand conspiracy....

...And what happened to the Mor Conspiracy Theory......

I think half the fun of this bottling is all the discussion about the 'conspiracy' and related issues surrounding it! The marketing (which I think is pretty good) also adds further fuel to the discussion!

Adds a further layer of mystery to the Corryvreckan!

[les taylor]

Newbie did you say your bottle has arrived already? or is that just the book.

Edit just seen your post in What is your whisky purchase thread.

You did well to get that through so quick

[I_SPEY]

Wonder when the next issue of momentous minutes is due..........



Last one was April 2007. If the Corryvreckan is a Committee bottling let's hope it's a reasonable price. I'm stretched thin this month already after the Longrow 18 and the Springbank society bottling!!!!

FB

From what Kenji is saying it sounds like the momentous minutes is in the post.

Welcome to the forums by the way Kenji

Yes welcome Kenji. I wonder why more of us have not received the email?

I'm wondering too, because I regularly get news of them!

Welcome to the site/forums btw Kenji

[Newbie]

Newbie did you say your bottle has arrived already? or is that just the book.

Edit just seen your post in What is your whisky purchase thread.

You did well to get that through so quick

It was quick, I wasn't expecting it for another week or so!
I have a mate who ordered a bottle on the same day and he hasn't got his yet!

I am sure it'll start arriving for everyone else at the start of the week!