Artisan Scotch whiskymaker Compass Box is set to bottle its antidote to the global economic malaise.
"The more that people are optimistic about the future, the faster we will pull ourselves out of this depressed economic state," said John Glaser, Compass Box whiskymaker. "This is our small effort to try to help the world economy."
Optimism will be launched in London (arguably the city hit hardest by the global financial meltdown) at Whisky Live on 27 February 2009.
In the spirit of recessionary cost cutting measures, Compass Box will be bottling on-site at Whisky Live and attendees will have the opportunity to purchase the first 170 hand-filled bottles at the show.