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Wild Turkey sale

News and announcements from the Whisky Magazine team

Wild Turkey sale

Postby Rob Allanson » Wed Apr 08, 2009 9:11 am

Pernod Ricard has announced that it has signed an agreement to sell Wild Turkey American straight bourbon and related businesses to Gruppo Campari for a total purchase price of US$ 575 million to be paid in cash, or € 433 million at current exchange rate, representing
approximately 10 times the brand's historic contribution after advertising and promotion.
The transaction includes the Wild Turkey brands, along with American Honey liqueur, distillery facilities in Kentucky and related assets, together with aged bulk bourbon inventory.
The deal will allow Pernod Ricard to continue distributing the Wild Turkey brands in Australia and New Zealand, for a transitory period, and in Japan, the second largest non-US market.
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Re: Wild Turkey sale

Postby upright » Wed Apr 08, 2009 10:41 am

Paid in cash. Just drop it off with a couple of trucks. LOL.
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