The world-famous Kentucky Bourbon Trail has had a make over recently featuring a new logo, brochure, souvenir passport and commemorative t-shirt to mark its 10th anniversary.
"This is a significant milestone for one of Kentucky's most popular tourism attractions," said Eric Gregory, President of the Kentucky Distillers' Association. "It's also a perfect opportunity to introduce a fresh new look that reflects the growing bourbon revolution."
The KDA formed the Kentucky Bourbon Trail in 1999 after witnessing tourism and marketing opportunities in California's wine country and Scotland's whisky trails. Since then, millions of visitors from around the world have made the pilgrimage to Kentucky, the birthplace of bourbon.