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Investing in Grouse

News and announcements from the Whisky Magazine team

Investing in Grouse

Postby Rob Allanson » Wed Jul 01, 2009 9:34 am

The Famous Grouse Experience, one of Scotland's most visited distillery, has invested half a million pounds to create a brand new interactive 3-D show using pioneering new technology to take visitors into the world of The Famous Grouse.

The new show will launch tomorrow (2nd July 2009) and follows on from the first, hugely successfully show, which first opened seven years ago and was awarded a BAFTA for Best Interactive Entertainment in 2002.

Using cutting edge 'gesture technology', the new show provides a higher level of interaction than before, with the grouse directly responding to movements and gestures made by the guide and show participants - the first time that this type of technology has been used in this way anywhere in the world.
Rob Allanson
Editor
 
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