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Knob Creek flows again

News and announcements from the Whisky Magazine team

Knob Creek flows again

Postby Rob Allanson » Fri Oct 30, 2009 12:17 pm

For loyal Knob Creek fans, the drought -- and the wait -- are finally over. After running out this summer, the next batch of fully aged Knob Creek Bourbon has been released from the barrels where it has matured for nine years, now ready to bottle and soon ship to establishments and retailers across the US. Bill Newlands, president, Beam Global Spirits & Wine, U.S. and Fred Noe, the seventh-generation Beam family distiller, officially restarted production at the distillery, presiding over the opening of the first mature, four-char barrel dating to 2000. (In Bourbon speak, an occasion known as barrel dumping.)

The nation's number one selling Super-Premium Bourbon ran short this summer, due to high consumer demand and an unwavering commitment to the full, nine-year aging process that gives Knob Creek its rich, distinct character. Rather than rush production, Knob Creek stayed true to the ideals and standards of its originator, the late Booker Noe -- Fred Noe's father, and grandson of Jim Beam - and let this batch, barreled in 2000, reach its full potential.

"We want to thank Knob Creek fans everywhere for their patience and understanding these past months, and promise it was worth their wait," said Newlands. "Accelerating production and compromising quality, by a few weeks, even days, was never an option we considered. Knob Creek fans have been in touch, many thanking us for doing things the right way. It is very gratifying, and validating."

"Dad would have been proud today, seeing his vision for Bourbon's discovery by a new, sophisticated generation come to fruition," said Noe. "That was his wish in creating a richer, longer aged Bourbon like Knob Creek, and with it, the entire Super-Premium Bourbon category that's growing so rapidly. Increased demand wound up outpacing our own very solid 2000 forecasts, and created the shortage that's on the road to ending today."
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Re: Knob Creek flows again

Postby sku » Fri Oct 30, 2009 4:07 pm

This was a rather silly publicity stunt. The company's "drought" lasted, what, two months? And most liquor stores I know had bottles of KC on the shelf the whole time. From reading the company press releases, you'd have thought people were tackling each other to get the last bottle of Knob. Ridiculous!
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Re: Knob Creek flows again

Postby jhershauer » Fri Oct 30, 2009 5:07 pm

I thought it was kind of a fun PR campaign, but yes, it would have rang much more true if there had actually been a sign of shortage on the store shelves. They certainly could have toned it down a bit and still had fun with it.

Does anybody here live someplace where it was actually difficult to get Knob Creek in recent months/weeks? The stores here in AZ have been packed with KC bottles the entire time.

Jeff
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Re: Knob Creek flows again

Postby nxthree » Fri Oct 30, 2009 9:16 pm

I noticed a few liquor and grocery stores around here that were out of KC, although quite a few still had fully stocked shelves of KC. (central Iowa, btw)

Brian
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Re: Knob Creek flows again

Postby pkt77242 » Sun Nov 01, 2009 8:05 am

Um, I have to admit that I didn't even know that supplies had run low. Every place out here is fully stocked.

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Re: Knob Creek flows again

Postby lockejn » Sun Nov 01, 2009 7:06 pm

[quote="pkt77242"]Um, I have to admit that I didn't even know that supplies had run low. Every place out here is fully stocked.

Sean[/quote]
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Re: Knob Creek flows again

Postby jimidrammer » Mon Nov 02, 2009 12:31 am

I wonder how many of these they are stuck with:

http://www.knobcreek.com/store/product/ ... ought-mens
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Re: Knob Creek flows again

Postby dylan793 » Wed Nov 04, 2009 5:19 pm

Well, i'm sure there were select markets where a "drought" was experienced but I think overall no one noticed. I work at a small liquor store and we've had the same 7 bottles of it that we've had for a year. Many other stores in my area were fully stocked as well. I give them credit for pushing the fact that they were determined to let the whiskey age its full 9 years but come on... a drought?
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Re: Knob Creek flows again

Postby AVB » Thu Nov 05, 2009 5:29 am

My local was out for a week but that has happened before so I didn't think anything of it.

"Dad would have been proud today, seeing his vision for Bourbon's discovery by a new, sophisticated generation come to fruition"

I wonder what Booker would have thought of Red Gag that Beam is foisting on the public?
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Re: Knob Creek flows again

Postby Novice Scotch Fan » Tue Nov 17, 2009 8:28 pm

Doesn't Oban, Lagavulin and others also have a limited production run each year and once it is sold out there is a "shortage" or "drought"? Hmmm . . . me thinks the Knob Creek advertising people are almost as crafty as the ones working for Diaego.
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