Laphroaig Islay Single Malt Scotch, has announceed its 2010 official sponsorship of the United States Curling Association (USCA) just in time for the 2010 winter games. The sponsorship kicks off a year-long celebration of Scottish heritage by one of the world's most popular single malt Scotch whiskies.
"We're excited Laphroaig has been named the official Scotch of the United States Curling Association," said Michael Cockram, senior director, Laphroaig. "We look forward to sharing the rich, flavorful taste and history of our classic whisky with curling fans."
"There are few brands out there that have as deep a Scottish history as Laphroaig," said USCA President Leland Rich. "We are honoured to have such a respected brand sponsor the United States Curling Association. This truly brings the spirit of the winter games to new heights."