Not a member? - Register and login now.
All registered users can read our entire magazine archive.

Master of Malt...sample service

News and announcements from the Whisky Magazine team

Master of Malt...sample service

Postby Rob Allanson » Thu May 20, 2010 1:35 pm

Online retailer and independent bottler, Master of Malt, have launched a revolutionary whisky sample service called "Drinks by the Dram".

For the first time ever, whisky lovers and drinks connoisseurs will be able to purchase inexpensive 3cl (30ml) samples of a rapidly growing range of Scotch whisky and other spirits from across the globe.

The inability to sample high-end drinks like Scotch whisky before making a purchase has been a clear stumbling block for online off-licenses since their emergence in the late 1990s. "Drinks by the Dram" neatly solves this problem allowing by connoisseurs and beginners alike to 'try before they buy' on a huge range of whiskies and other spirits.

Master of Malt's Sales Director, Ben Ellefsen, explains that the idea originally grew out of an informal sample service for friends and staff:

"As pretty serious whisky fans ourselves, we wanted a way that we could sample new releases from our favourite distilleries and bottlers without the expense of committing to a whole bottle of each before we'd even tried it."

The range is expanding rapidly, and there will be several hundred more samples available by the end of May, with over a thousand expected by Christmas. A full list of samples is available at:
Rob Allanson
Posts: 445
Joined: Thu Aug 24, 2006 2:30 pm
Location: Norfolk, UK

Return to Whisky News

Whisky gift and present finder