Grouse in a can

[Rob Allanson]

The Famous Grouse, Scotland's best selling whisky, is launching the brand's first premixed can (250ml 6% ABV). The product will contain one measure of The Famous Grouse Blended Scotch Whisky combined with cola in a new handy format.
This innovation from the iconic brand is a significant extension to The Famous Grouse family and forms part of the brand's strategic plan designed to attract new drinkers to the Blended Scotch category.
The premixed can market has seen sharp growth of 47 per cent and now represents a quarter of the ready-to-drink market. The Famous Grouse & Cola can is intended to provide an introduction to the wider Blended Scotch category for this growing consumer base.