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Liqueur sales

News and announcements from the Whisky Magazine team

Liqueur sales

Postby Rob Allanson » Thu Sep 16, 2010 9:25 am

Premium spirits business and independent family distillers, William Grant & Sons has entered into a binding agreement to sell its three recently acquired liqueur brands Carolans, Frangelico and Irish Mist following a compelling offer of €129 million from Gruppo Campari. The sale will be completed on 1 October 2010.

William Grant & Sons remains committed to making a significant investment in Ireland and to investing in the long-term value growth of Tullamore Dew Irish Whiskey, which is one of the Company's core global brands.

There will be no job losses as a result of the transaction and bottling operations at William Grant & Sons' Clonmel site will be unaffected because Campari has signed a 10 year manufacturing services agreement for William Grant & Sons to provide blending and bottling services for the liqueur brands in Clonmel.

Speaking from William Grant & Sons' newly established office in Dublin, Chief Executive Stella David commented: "We remain committed to building our business in Ireland and to building the long-term value of Tullamore Dew around the world. Whilst Tullamore Dew was the key focus in our newly acquired portfolio, we always intended to develop the liqueur brands. However, we were offered a very attractive price from Campari and believe they will be able to develop these brands given their relevant expertise."Li
Rob Allanson
Editor
 
Posts: 445
Joined: Thu Aug 24, 2006 2:30 pm
Location: Norfolk, UK

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