It was a record whisky tourism season for Morrison Bowmore's three distillery visitor centres this year and for the company's second Auchentoshan whisky festival in August.
Visitor numbers to the Bowmore Distillery on Islay increased by an impressive 29 per cent during the 2010 season compared with the same period last year, helped by a significant rise in domestic British visitors to the island in June and July.
An overall nine per cent rise in visitor numbers across all three Morrison Bowmore distillery visitor centres was reported for 2010, which includes the Glen Garioch Distillery near Aberdeen and the Auchentoshan Distillery near Clydebank.
The total income generated from whisky tourism across each of Morrison Bowmore's distillery visitor centres has also increased by three per cent this year compared with the same period in 2009.
Following the success of the first Auchentoshan whisky festival last year, Morrison Bowmore staged a second celebration of gourmet food and drink at Scotland's only triple distilled whisky distillery near Clydebank on Saturday 28 August. The number of visitors to the 2010 Auchentoshan whisky festival increased by nine per cent and the income generated from the event also rose by a significant 25 per cent this year.
Morrison Bowmore invested around £40,000 in this year's Auchentoshan whisky festival, which benefited the local community and economy by welcoming over 2800 visitors to the event and the area.