DEATH OR GLORY? 90% OF MEN WOULD RISK THEIR LIFE TO ACHIEVE A DREAM
- - Glenfiddich report identifies the world's leading pioneers - -
Pioneers are changing before our eyes - with 20th-century heroes such as Scott of the Antarctic and Sir Edmund Hillary surpassed by a new breed of innovators. A new report by Glenfiddich, the world's most awarded single malt whisky, and global forecasters, The Future Laboratory, identifies these new pioneers and the extent to which people will go to achieve their dreams - with 92% of Taiwanese men willing to risk death to fulfil their ambitions.
The Perfect Pioneer:
According to men in the UK, today's typical pioneer lives in Western Europe (87%) and can be described as adventurous (61%), intelligent (59%) and self motivated (54%). This persona is almost certainly set to change, with Africa (36%), Asia (36%) and Latin American (31%) pinpointed as the launch pads for future pioneers.
If exploration (36%), art, design and architecture (25%) and food/drink (21%) motivated previous innovators, the fields set to determine future pioneers are the environment (47%), scientific research (42%) and technology (36%).
The Glenfiddich Inspiring Pioneers report <http://www.glenfiddich.com/pioneers> reveals the stumbling blocks to becoming a true pioneer are money, the economy and fear of failure. However, research from around the world and in-depth insight from a panel of leading international experts including futurologist Raymond Kurzweil, ICA director Philip Dodd and astrophysicist Dmitriy Tseliakhovich indicates there has never been a better time to be a pioneer.
Peter Gordon, chairman of Glenfiddich, commented: "Our company was created in response to a competitive threat. In difficult times, the instinct to survive and even to flourish can trigger a surge of creativity and innovation. By identifying and celebrating the make-up of a true pioneer, we hope to flourish for many more generations."
In addition to the psychological make-up of the modern-day pioneer, the report identifies the world's most pioneering people.
Head to www.glenfiddich.com/pioneers <http://www.glenfiddich.com/pioneers> to read the interactive report, watch videos of key pioneers and register for your chance to attend the Glenfiddich One Day You Will Summit - an exclusive two-day event at the Glenfiddich distillery which will inspire attendees to fulfil their lifelong ambitions. The Glenfiddich One Day You Will Summit, in association with the Future Laboratory, will feature inspirational seminars and workshops, pioneering speakers, a gala dinner and exclusive nosing and tasting sessions - and is open to just a select number of innovative people from around the world.