"Most Coveted Spirit" Makes Long-Awaited Stateside Debut
IWSC Distiller of the Year William Grant & Sons announces the arrival of the ground-breaking blended malt Scotch whisky, Monkey Shoulder, on American shores! Often referred to as one of the "most coveted" spirits in the U.S. due to its popularity among the bartending community and whisky connoisseurs, Monkey Shoulder has just landed exclusively in Illinois!
An irreverent nod to the traditional distillery malt-men who painstakingly turn malt barley by hand and wooden schiel, the "Monkey Shoulder" moniker refers to the colloquial term of a once common temporary injury, when after a long day's work, a maltman would feel as though he had a monkey on his shoulder. While the injury is fortunately a thing of the past, the dedication to quality and craftsmanship involved in the hand turning of barley lives on in the Monkey Shoulder distillation process and the name today.
Since first appearing in bars across the United Kingdom in 2006, Monkey Shoulder has redefined whisky drinking for a new generation of Scotch whisky drinkers looking for an upgrade. What sets Monkey Shoulder apart from other whiskies is its unique combination of provenance and personality. By marrying five generations of award-winning distilling experience with a uniquely cheeky contemporary style and commitment to innovation within the Scotch category, Monkey Shoulder represents the ideal pairing of style and substance. A unique blend of three of Speyside's finest Single Malts, Monkey Shoulder is matured in first fill Bourbon casks hand selected by iconic Malt Master Brian Kinsman, to ensure its signature smooth flavor.
"Monkey Shoulder is a new style of Scotch whisky - one rooted in heritage and tradition but firmly grounded in the contemporary world. Connoisseurs appreciate that Monkey Shoulder is a new style of Speyside whisky from a known world class distiller, while whisky newcomers are drawn to the mixability of the quality liquid and the irreverent and cheeky personality Monkey Shoulder presents to the category," said Cindy Wang, Senior Brand Manager, Monkey Shoulder.
Under the scrutiny of William Grant & Sons award-winning distillers in Dufftown, Scotland, Monkey Shoulder is crafted in small batches of only 27 cases and offers a beautifully sweet and rich vanilla flavor, with brown sugar and creamy toffee notes balanced with oak and just a hint of spice. Monkey Shoulder already has a history of accolades and awards including a Gold award at the 2011 International Wine & Spirit Competition, a Master distinction in the Speyside Blended Malt category at the 2011 Scotch Whisky Masters and a Gold award in the 2011 International Spirits Challenge.
"Having caught the eye of the world's leading bartenders, it's high time my talented and influential friends in the U.S. have the opportunity to obtain and appreciate a bottle of Monkey Shoulder without a trip to London," said Dean Callan, global brand ambassador, Monkey Shoulder.
Monkey Shoulder will be available in the Chicagoland area starting January 6th in top bars and select liquor stores and will be rolling out in Texas later in 2012. Those fortunate enough to discover Monkey Shoulder will be able to enjoy it neat, on the rocks or in a range of innovative cocktails, including the signature "Monkey Jam Sour":
MONKEY JAM SOUR
1 1/4 parts Monkey Shoulder
1/2 part fresh lemon juice
2 spoons jam
Dash sugar to taste
3 dashes orange bitters
Add all ingredients to shaker. Shake well.
Strain into cocktail glass.
Garnish with twist of orange.
Great cocktails start with responsible measuring. For more brand information, visit http://www.monkeyshoulder.com. Please enjoy Monkey Shoulder Responsibly.