Charles Hamilton Ltd has launched a new regional malt whisky range. The four regions featured are: Speyside, Highland, Islay and Lowland. Each region is presented in its own distinctive colour scheme with the bottles displayed for sale in attractive cylindrical cartons.
The Hamiltons range is aimed at the discerning drinker who is looking for the opportunity to try excellent malt whiskies from the four main regions of Scotland. The packaging for each expression describes the characteristics of the highlighted region with geographical illustrations, a whisky map of Scotland and individual tasting notes.
Duncan Baldwin, Senior Brand Ambassador stated: "The Hamiltons product range is designed to encourage regional experimentation. Each expression provides product descriptions for each region in a comprehensive and inviting style."
The range is bottled at 40% vol and packaged in cases of 6 x 70cl clear glass bottles with individual cartons.
The new launches will be available in key European, Duty Free and selected world markets. Typically, the range will retail for between £18 and £22 per bottle, depending on region, in the UK and Euros 22 to 26 in Europe.