UK retail chain The Whisky Shop, with outlets from Brighton in the south to Inverness in the north, has bought and is marketing Mackmyra's whisky.
The Whisky Shop is the UK's biggest retail chain specialising in whisky. It now has national coverage as well as online sales.
"Our whisky has been in the UK for a few years, but mainly in a number of small whisky shops. Now that The Whisky Shop has decided to stock our whisky, we'll be reaching a far greater number of British whisky enthusiasts," says Lisa Collins, Country Manager UK at Mackmyra.
"We were all very impressed by the spirit quality in Mackmyra's whisky and we are really looking forward to bringing this new product to our customers. We're delighted to stock Mackmyra across our 20 stores in the UK," says Andrew Torrance, Managing Director of The Whisky Shop.
The Whisky Shop has bought Mackmyra The 1st Edition, which will be stocked in all shops. They have also bought Mackmyra Special:03 and Mackmyra Special:04, which will be stocked in the biggest shops and the online shop.