Whisky will be thrust into the spotlight in the build up to Christmas as the biggest whisky events ever-held and renewed interest among fashion drinkers combine to raise its profile.
Major whisky events in Cape Town, Johannesburg, Bardstown and Glasgow in the coming weeks will all raise the profile of whiskies from around the world. And other activity – such as the publication of a whisky book by top British drinks writer Andrew Jefford - will further enhance the drink’s reputation.
The pre-seasonal activity began in September with Whisky Live Glasgow, Whisky Magazine’s most ambitious project yet, held in marquees in the city centre. Supported by most of the major drinks companies it attracted thousands and featured a range of interactivity stations as well as the chance to sample whisky.
The event was supported by Glasgow City Council as well as partner hotel The City Inn, which ran a special late night whisky bar, sponsored by Auchentoshan, and offered diners a special show menu.
September also saw the biggest Kentucky Bourbon Festival yet held, once again staged at the home of bourbon in Bardstown, Kentucky.
And next month South Africa will stage two Whisky Live events, one in Cape Town on the 13th and 14th of October, the other in Johannesburg a week later.
Aimed at providing an educational platform for both novice and connoisseur, the shows will feature more than 120 whiskies. The event will boast a high tech tasting room where visitors will be able to experience the whisky trails of the world, mix with the experts and taste some rare – and previously unreleased whiskies. There will also be workshops conducted by visiting and local experts.
Bookings for the two South Africa shows can either be made online at http://www.whiskylivefestival.co.za or through Compticket. For more information contact NC Connect tel: +27 21 851 6265.
Meanwhile the eagerly awaited book by Andrew Jefford is due for publication. Called Peat Smoke and Spirit it is the story of Islay, its whisky and its people.