A Canadian disitllery is up in arms after it fell foul of Scotch Whisky Association guidelines on the use of Scottish sounding product names for non-Scottish products.
And Glenora Distillery says it will fight tooth and nail to be allowed to call one of its products ‘Glen Breton’malt whisky.
The North Americans argue that restricting the use of the word ‘glen’ so thart it only applies to Scottish products is unfair. And they point out that the bottle is clearly marked as containing Canadian whisky.
The SWA argues the name Glen Breton could be confusing to drinkers accustomed to buying Scotch whiskies such as Glen Garioch or Glenfiddich, and may give consumers the impression the spirit is made in Scotland and should be only be used by distilleries there.
The Glenora Distillery, with an annual production of 250,000 litres of whisky, is the only single malt distillery in Canada. It is in Nova Scotia and claims a right to its Scottish heritage.
The SWA has consistently objected to applications to register trademarks for whisky which included the word ‘glen’.
It has been successful in other countries such as Australia, New Zealand, Belgium, German, India and Ireland.
But the distillery plans to dig in its heels and fight for their brand name which has developed a loyal following.
A spokesman for the SWA said: “We told this distillery many years ago that there would be a problem, well before Glen breton was launched.
“We have tried to contact them to discuss it without response and have offered to hold talks. We had no choice but to act to protect the reputation of Scotttish whisky.”