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GLEN GARIOCH RESERVES 1997 VINTAGE FOR TRAVEL RETAIL MARKET

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Related whiskies : Glen Garioch 1997

GLEN GARIOCH RESERVES 1997 VINTAGE FOR TRAVEL RETAIL MARKET

Postby AmandaWhaymand » Thu Jun 28, 2012 12:12 pm

Glen Garioch's first small batch from the distillery re-opening in 1997

Glen Garioch, Scotland's most easterly distillery, will launch a new limited edition, the Glen Garioch Vintage 1997, exclusively to the travel retail sector this summer.

The small batch release marks the start of a year-long travel retail push which will see Glen Garioch aim to strengthen its position in the sector this year.

The vintage 1997, has particular provenance as it is the first whisky produced at the Oldmeldrum distillery following its re-opening after nearly two years closure.

Matured in a combination of first and second fill bourbon barrels, it showcases the fresh fruit tastes and soft creamy textures characteristic of Glen Garioch's distinctive house style.

Aimed at the global traveller with an eye for a hidden gem of a single malt, the Glen Garioch 1997 will be available through travel retail operators across Europe, including World Duty Free, Birka and Viking Line. It will also be featured in selected international airports, specialist terminal whisky stores and ferry operators across the globe from May this year.

Kirsteen Beeston, Head of Brands Marketing, said: "Travel retail is a premium purchasing destination, where consumers are looking for something extra special and the 1997 certainly delivers that.

"The distillery may have been mothballed for two years but this vintage has borne fruit, in every sense. It sets the precedent for the quality of spirit achieved at Glen Garioch Distillery since its reopening. And with just an initial 1,000 cases available globally, we can think of no better route to market this fine vintage than through the discerning travel retail audience."

The 1997 vintage is balanced on the nose, with an initial vanilla and nougat sweetness quickly followed by cinnamon and ginger spices before being embellished by a cornucopia of complex fruits.

Rachel Barrie, master blender at Morrison Bowmore, said: "Spices and a sweet and juicy pear finish conclude a fruit laden mouth-watering taste complete with Glen Garioch's trademark creamy texture.

"It's one of the creamiest Glen Gariochs, while still very fruity - apple and pear crumble swimming in carnation milk. "

With its proud Doric history, the Aberdeenshire malt captures the enduring and couthie spirit of the Highland town of Oldmeldrum.

Beeston added: "We expect this rare vintage to fly amongst whisky enthusiasts and distinguish Glen Garioch in the travel retail sector this year."

At 56.7% ABV, Glen Garioch 1997 is available from selected duty free outlets, retailing circa £49.99.
AmandaWhaymand
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Related whiskies : Glen Garioch 1997

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