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Here Come The Girls! Women Lead the Way for Arran Whisky

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Here Come The Girls! Women Lead the Way for Arran Whisky

Postby AmandaWhaymand » Mon Aug 13, 2012 5:34 pm

Award winning Scotch whisky producer, Isle of Arran Distillers, has appointed a new female 'Ambassador of Arran' from Japan to help drive sales in the territory.

Celebrating her contribution to sales of Arran Malt, Ms Keiko Manni was awarded the prestigious title recently at Arran's annual open day after she made the trip to the distillery from Japan with her colleague Ms Sueko Yamada.

Over the past five years, both ladies have contributed significantly to driving forward sales of Arran Malt in Japan; Ms Manni is the Spirits Block Leader for Tokyo's prestigious department store, Isetan, whilst Ms Yamada is in charge of the Sprits bar in the store, which is a key retailer of Arran Malt in Tokyo.

Whilst visiting the distillery Ms Manni and Ms Yamada sampled a number of casks, using their expert palates to select a new cask which would appeal to their home market. With the guidance of Master Distiller James McTaggart, and Arran's Senior Brand Manager Louisa Young, they selected a Single Bourbon Cask distilled in 2001 to bottle exclusively for sale in Isetan in Tokyo.

Louisa Young, Senior Brand Manager at Isle of Arran Distillers, said: "Our export sales to Asia are significant and Japan is a key market for us. Keiko and Sueko have long been champions of our wonderful range of single malts so we were delighted to host them as our guests on this trip organised by our Japanese distributor Whisk-e. "

Ms Manni and Ms Yamada's visit to Arran is highly significant as these women are leading the way in what is traditionally a male dominated business.

Louisa continued: "Letting three females run loose in a distillery warehouse for an afternoon of cask sampling certainly gave our Distillery Manager a run for his money! It is great to see that the role of females within in the whisky industry has increased on a global level and they are more than making their mark in highly regarded, influential positions."
AmandaWhaymand
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