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Glen Scotia’s New International Sales Growth Plan

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Glen Scotia’s New International Sales Growth Plan

Postby AmandaWhaymand » Mon Oct 22, 2012 2:43 pm

Glen Scotia Range.jpg
A Whisky distillery that’s been based in the old ‘whisky capital’ of Campbeltown since 1832 is forging ahead with major investment plans to expand its global operation.

The Glen Scotia Distillery, which distils the premium quality Glen Scotia single malt whisky, has undergone a series of capital improvements in recent years as part of a long term growth plan for the distillery itself and for the premium range of single malts being sold in the Glen Scotia range.

The Glen Scotia packaging has been redesigned with 5 new expressions (10, 12, 16, 18 and 21 year old ages) and is being launched internationally next month in around 15 countries. Opening orders are currently 141% ahead of last year’s 12 months’ sales.

Leeds-based branding innovation specialists, Brand Britain, were chosen by Glen Scotia to develop the new packaging designs, working closely with Commercial Sales Director, Andrew Gray, and photographer Duncan Wood, in developing Glen Scotia’s new colour coated bottle designs. The new innovative premium packaging has been designed to cut across language barriers in most countries in the world, and stand out from other single malt scotch whiskies. Gray explained: “Glen Catrine is now developing plans to replicate their sales success in the UK in international markets and part of this process involved updating some of their brands packaging to make it more interesting and eye catching in other countries and cultures. The response to the mock up samples of Glen Scotia’s new packaging at the recent Whisky Live event in Taipei, the largest Whisky Live exhibition anywhere in the world, was very positive as consumers seemed to identify the highland cow and northern light skies as positive images of Scotland, and perfect symbols for the Glen Scotia brand name”. He added: “the single malt sector is crowded with many brands; we had to produce something different and eye catching just to be noticed. We are confident the new packaging will allow us to introduce Glen Scotia’s exceptional whisky to a much wider audience now around the world”.
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Re: Glen Scotia’s New International Sales Growth Plan

Postby Willie JJ » Mon Oct 22, 2012 2:48 pm

I'm afraid these look like big alcopop bottles to me. Why can't we see the liquid in the bottle?
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Re: Glen Scotia’s New International Sales Growth Plan

Postby jmrl » Mon Oct 22, 2012 9:13 pm

Personally I am persuaded by substance and value rather than presentation but it is easily understandable that certain consumers are more driven by imagery and perception. I look forward to testing the quality and reporting it back to like minded drinkers. This is (hopefully) the long awaited chance we've been looking forward to to explore a relatively low profile producer from the distinguished but modest Campbeltown region. I wonder what strength the releases are bottled at and whether artificial colouring and chill -filtration has been employed. Also I hope the prices are sensible enough to encourage the distiller to continue such expression while allowing malt enthusiasts to enjoy the product.
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Re: Glen Scotia’s New International Sales Growth Plan

Postby jmrl » Mon Oct 22, 2012 9:20 pm

It appears the new range is 46%abv and non-chillfitered, hurrah.
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Re: Glen Scotia’s New International Sales Growth Plan

Postby Ol' Jas » Tue Oct 23, 2012 10:39 pm

Yep, jmrl's got it: 46%, non chill-filtered, and no colo(u)ring. To see that detail for yourself, cilick the photo to open the big version of it.

This is a pretty dense range. Do you really need a 10 and a 12? A 16 and an 18? You could cut that a few different ways, but I'm surprised they're doing more than three ages here. And I supposed the big bucks are required to get into "northern lights" territory?

This is cool that that they're getting better distribution.
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Re: Glen Scotia’s New International Sales Growth Plan

Postby PoppaMitch » Fri Mar 08, 2013 7:51 pm

Does anyone know if/when these whiskies will be released in the U.S.? Thanks so much!
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Re: Glen Scotia’s New International Sales Growth Plan

Postby tspnyc » Fri Oct 11, 2013 2:08 am

This is now in the States and I saw it again at another upscale lounge in New York City just last night.

One reason they chose to disguise the color in non-taditional bottles, it has no added coloring, so the younger stuff will be very pale yellow and the older stuff is still on the gold rather than amber side of the color wheel. Too many marketers are afraid the clueless public will think it has to look like Macallan or Blue Label to be "good."

They are going for a wider audience than traditional scotch drinkers with these new bottles. And the flavor profile should help them there. It follows its own drummer.

I must wonder why reviewers on-line want to penalize this malt for being "quirky" or unusual. I find the individuality is what makes it interesting.

For me the 16yo is subtly complex and unique. This is definitely not Springbank, which I love. It is much more relaxed and mellow and subtle. But its appeal grows in over time. But I can see why it may not do well in tastings that feature bolder whiskies.

I also find it interesting that no reviewer mentions this is a peated whisky. It has a peaty heart, even if, like all its other virtues, it is soft and subtle rather than punchy and powerful. But it is most certainly that freshly turned garden earth type peat that says "Campbeltown," even if the grains and fruits and wood add up to a very different experience than Springbank or Longrow.

I would say this is as different from those maltier Campbeltown whiskies as Scapa is different from Highland Park.

And a more formal review will be coming out at onemanz.com soon!
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