JOHNNIE WALKER® BLUE LABEL™ and Porsche Design Studio, two of the world’s most iconic aspirational brands, today unveiled the JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection by Porsche Design Studio. The Collection creates the new gold standard for luxury whisky experiences and the ultimate in gifting and celebrating game-changing achievements.
Into its second year, the Collection features a series of collectible items engineered for the shared enjoyment of the JOHNNIE WALKER® BLUE LABEL™ Perfect Serve, a medley of bold layers of flavour drawn from the largest reserves of whisky in the world – hand-selected, rare casks from across the distilling regions of Scotland, influenced both by the smoke of the west and the rich, sweet whiskies of the east.
At the helm of the collection is the new Limited Edition bottle featuring exclusive Porsche Design Studio labeling and the signature JOHNNIE WALKER® slant. The covetable bottle is paired with a series of one-off collectible pieces including the Carton, the Chiller and the Mini Cube, all redefining the celebration of game-changing achievements for connoisseurs and Game Changers all around the world.
Sporting a hybrid of modern design cues that reflect the combined heritage of JOHNNIE WALKER® BLUE LABEL™ and Porsche Design Studio, the Collection creates a true design fusion representing both brands. Hand-selected soft touch modern materials, brushed titanium and high-quality matte silver screen print used in the construction of Porsche car interiors and a hallmark of Porsche Design, are combined across the Collection with the distinctive blue and iconic square-shaped bottle of JOHNNIE WALKER®. The Collection also features an added dimension of exclusivity through the engraving of individual collection pieces, introducing an unparalleled opportunity for bespoke personalisation.
Created by two brands relevant to Game Changers the world over, the result is a stunning series of collectable items of unrivalled quality. The JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection by Porsche Design Studio creates a new gold standard for celebrating game-changing achievements and the ultimate gift to celebrate game-changing achievements.
“A luxury product without design is difficult to imagine. Luxury means superiority in every respect; it means best in class,” Roland Heiler, Managing Director of Porsche Design Studio in Zell Am See, Austria, said. “By combining uncompromised functional quality and design driven innovation, we have created a range of luxury products and gifts with genuine, unsurpassed style and substance. Each item in the Collection is a piece of ownable design innovation engineered for the shared enjoyment of the JOHNNIE WALKER® BLUE LABEL™ Perfect Serve.”
The JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection by Porsche Design Studio will be available through exclusive retailers: The Carton - RRP £150: The Whisky Exchange; The Chiller - RRP £230: Harrods; The Mini Cube – price TBC: Harrods. All items are available from the end of September 2012.